Adopt a Mini – Dell’s Innovative Way of Selling Netbooks

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Dell's adopt a mini contest

Dell's adopt a mini contestAs the Netbooks market becomes more and more competitive, companies are in need of something that will distinguish their product from the bunch. It rather be a technological innovation, but innovative marketing is also an option.

A few days ago Dell started a new contest to give away three Inspiron Mini 10v netbooks via Twitter. The contest has already ended, but it was interesting to see how Dell promoters used contemporary media channels – Twitter – to drive people turn to netbooks market.

The motto of the contest was “Adopt a mini” and Dell set up a web site at adoptamini.com where you can see an interesting video exploring the plight of homeless mini-laptops in search of a good family. Enjoy watching the video, it’s worth the time.

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