As the Netbooks market becomes more and more competitive, companies are in need of something that will distinguish their product from the bunch. It rather be a technological innovation, but innovative marketing is also an option.
A few days ago Dell started a new contest to give away three Inspiron Mini 10v netbooks via Twitter. The contest has already ended, but it was interesting to see how Dell promoters used contemporary media channels – Twitter – to drive people turn to netbooks market.
The motto of the contest was “Adopt a mini” and Dell set up a web site at adoptamini.com where you can see an interesting video exploring the plight of homeless mini-laptops in search of a good family. Enjoy watching the video, it’s worth the time.